An SEO expert is someone trained to improve your visibility on search engines.

Search Engine Optimisation (SEO) has become crucial to those customers who want their website to generate sales. The objective of SEO is to continually optimise a website to make it appear in a high position in organic search results (if you want to learn more about how Google Search works, why not read our blog post on the subject?)

At Austin Marketing, we treat SEO seriously and with an individual approach to every client. Our SEO services focus on both on-page optimisation, such as the technical background of the site, site structure and content, and off-page factors such as links to your site from other websites and your local search presence.

Even though every site is unique from an SEO perspective, there are 4 steps that are an inseparable part of every SEO strategy:

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Google search engine, with over 90% of the world’s search engine market share is the indisputable master tool to get you found on the results page. It compiles information from many different sources, including:

• Web pages
• User-submitted content such as Google My Business and Maps user submissions
• Book scanning
• Public databases on the Internet and many other sources

Sources: statcounter and ardorseo

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In the beginning of July, Austin Marketing launched a new website for one of our clients in the Construction industry, Landmark.

Landmark is a leading multi-disciplined Groundworks and Civil Engineering Construction contractor, providing services across South East England. Established in 1998, they have built a reputation for reliable and high-quality workmanship, delivering projects of ranging sizes to both programme and budget.

They felt that their old website was not representing either the scale or scope of work that they undertake on a daily basis.

As a result, Austin Marketing was commissioned to provide Landmark with a new website design that would encourage visitors to engage with Landmark, having gained an appreciation of Landmark’s experience and strengths.

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