Hunter & Hyland

Client: Hunter & Hyland
Sector: Manufacturing
Relationship: Full Service Agency

Services

  • Logo Development & Branding
  • Graphic Design
  • Print Design & Fulfillment
  • Exhibition Stand Design
  • Exhibition Stand Build Management
  • Photography
  • SEO
  • Web Design
  • Marketing Support & Consultancy

Customer overview
Located in Surrey, Hunter & Hyland is a bespoke drapery hardware specialist with a history spanning 126 years in the design and craft of unique curtain poles, tracks, finials and blinds.

Our work

Austin Marketing partnered with Hunter & Hyland to revitalize their brand by creating a refreshed logo that maintains a connection to the company's long heritage. Through multiple design stages, the final logo incorporates Hunter & Hyland's establishment date, location, and a swatch of red from their previous logo. Following the logo refresh, Austin Marketing conducted an extensive rebuild of the website, providing comprehensive information on bespoke products and design options. Despite operating in a commercial sector, the website's SEO strategy successfully balanced competitive search phrases with specific long-tail phrases, resulting in a notable 30% increase in traffic, a 40% rise in website inquiries, and significant sales growth by the end of 2017. Additionally, Austin Marketing handled the design, build, and management of Hunter & Hyland's exhibition stands at Decorex International from 2015 to 2017, ensuring the display effectively showcased 30 curtain poles and a motorized bay pole window. The collaboration also extended to the design and production of rebranded stationery, a Bespoke Curtain Pole Catalogue, a 2016/2017 Price List, a Slimline Modern Metal Brochure, and various exhibition-specific postcards and flyers. Furthermore, Austin Marketing photographed over 200 products for Hunter & Hyland, showcasing their craftsmanship in a studio environment that replicated real-world settings, with meticulous attention to detail in handling highly reflective items to prevent unwanted reflections.

Sarah Moon, Sales Director

“As a business, we have benefited also from increased activity and, as a result, our website traffic continues to grow, up 30% in the last six months alone. The number of enquiries from our website has increased by 40% in the same period. We have also seen that awareness of brand within our marketplace has become much stronger leading to more exposure and opportunities.

I would not hesitate to recommend Austin Marketing to others as I feel that the service we receive is both professional and personal and their design team produce fantastic results from a design brief.”