During the early part of 2016, we assisted the practice by designing an entirely new and fresh logo at the same time that the practice’s website was rebuilt by their then incumbent website agency. Since this occurred, the site’s ranking position was declining. As a result, the Practice Principal was concerned that the content, although technically correct, was not engaging and did not reflect their customer focused ethos. Additionally, the colour ways of the site and the imagery chosen gave an impersonal feel to site visitors.

Austin Marketing was commissioned towards the latter part of 2017 to review the performance status of the site and then subsequently provide solutions to improve website activity and ranking. Our team reworked the site’s colour ways to make it fresher and lighter, as well as attending the practice on several occasions to undertake photography to represent customer interactivity and engagement. Additionally, we revisited all of the existing text, ran keyword search result comparisons using Google Tools and optimised the text accordingly.

We are now working under contract to provide full website management, which includes monthly updates and optimisation, including link building and quartile marketing campaigns. Additionally, we have commenced management and content generation for Weybridge Dental Care’s Social Media presence.