Research indicates that consumers are now tired of the empty empathy messages from brands such as ‘We’re here for you’, that became an overarching mantra across the nation ‘in these uncertain times’, particularly so because a lot of them couldn’t help but do so while using it as a sales opportunity.
So how do you put your brand out there without sounding like a creep? More info
We’re slightly behind with this News post, as Google Fonts turned 10 back in March, but we are huge fans of this website and we felt a pandemic was a good excuse to be slightly delayed, so here it comes now!
To celebrate their anniversary, Google Fonts has launched a brand-new website and updated catalogue.
Alongside the colour scheme change to match accessibility standards, some of the new features include an easy feature to download font-families, as well as now supporting variable fonts, which will make faster websites.
Head to fonts.google.com to test it out.
Back when I was a student and deciding what course to pursue, I always knew that being a Communication Designer wasn’t essential work and if the end of the world came (or a COVID-19 pandemic), my skill set would certainly not be the first response to save lives – or will it? More info
Although most of our work has always been undertaken from our offices and studio in Addlestone Surrey, being a digital business Austin Marketing has already transitioned and our team members are working remotely with no disruption to the services that we provide to our clients.
We are here to work with and support you in the same way that we always have. We are monitoring the current situation with Covid-19 and putting contingencies in place to prepare as best we can.
The Austin Marketing team would like to wish you all a Merry Christmas and a Happy New Year!
2019 has been a brilliant year for us, we have worked on some great projects with some amazing people and for that, we would like to say thank you! We look forward to seeing you in 2020.
Please be aware that our offices are closed from the 24th December until the 2nd of January. After this normal business resumes for the New Year!
The PANTONE® Colour Institute has been hard at work, identifying and forecasting the top seasonal colour trends. Choosing the colour of the year is far from a random selection, multiple factors are carefully considered, such as trend forecasts, colour psychology and colour consulting. More info
Corporate photography focuses on endorsing a company’s brand, product or service. It may sound pretty uninspiring, however, for most businesses it is essential, so it should not be overlooked!
The question is, is it worth hiring professionals for this? Why not just take them on your phone?
From packaging and signage, to your stationery, website and marketing materials, everything your business does is linked to your brand in the eyes of your customers. Even the way your employees dress and behave is part of your unique identity. Here are 5 tips to help you start or refresh your brand.
PPC (pay per click advertising) is an online search engine advertising model, in which advertisers will pay every time their advert gets a click. It is usually used in conjunction with SEO activity to help grow a greater online presence.
Nowadays, PPC advertising is considered crucial for many businesses’ digital marketing campaigns. However, when you can improve your search engine ranking through SEO for free, one might wonder whether investing in PPC advertising is worth it?
At Austin Marketing, we believe the benefits of PPC advertising cannot be underestimated.
We’ve stated a few reasons why you should invest in PPC, to help guide you on your PPC advertising journey… More info