What makes the perfect photo? Photography is one of the most important parts of a website. For a business, the image style chosen for the website can either strengthen the brand image or give the completely wrong impression. As there’s a fine line between good images and great images, we’ve pulled together a few tips on the photography style that’ll leave a lasting impression on visitors. More info
Are you posting seemingly good content regularly, but lack the engagement you expected from your audience? Social media algorithms are tough to keep up with but the marketing strategies around them can always be improved on and adjusted, to keep on top of the game. More info
If your first instinct is to go to Google when you want to learn or buy something, then you’ve most likely come across businesses that use SEO. Short for Search Engine Optimisation, SEO is an ongoing process aiming to improve the appearance and positioning of web pages in an organic search, the results that aren’t ads. More info
After another positive year of working with our clients, we’re looking back on some of our favourite projects of the year. More info
Introducing Pantone’s Colour of the Year, Very Peri!
Pantone has recently announced the colour of 2022, a periwinkle shade said to display a ‘carefree confidence and a daring curiosity that animates our creative spirit.’ More info
At the start of the year, we predicted what 2021 would hold in store for design. In the run up to 2022, we’re talking social media.
Are email campaigns really worth it?
With so many ways to communicate with customers through social media, advertising etc. email marketing may very well be at the bottom of your marketing priorities. However, statistics show that email campaigns are still here and have become an increasingly important part of a good strategy, with 78% of marketers seeing an increase in email engagement over the last 12 months. More info
This November, Google announced further additions to the Page Experience update rolled out during the summer this year. The update was previously released for mobiles and in February 2022, the Page Experience ranking is coming to desktop which is scheduled to be completed by the following month. More info
Austin Marketing is proud to announce the launch of a shiny new website for one of our long-standing customers: Conference Craft. The events company provides a wide range of services from conference production to set design & build. More info