Explainer videos are short online marketing videos used to explain your company’s product or service. Explainer videos are often placed on a landing page, on your website’s homepage, or on a prominent product page.

These types of videos have become extremely popular in the UK since around 2013, having started in the US some time before, and some sites boast of conversion rates increasing by as much as 144% after including an explainer video on their website. But how can that be? More info

At Austin Marketing, we provide our clients with turnkey solutions for exhibition support, including stand design, management, build and logistics. More info

As most of our SEO clients will now know, Google has launched a new Core Update back in May 2020, which has influenced ratings and website performances across the spectrum. More info

Exciting news in the colour department this week, as PANTONE® has launched a Colour Match Card. More info

Following on from our very successful blog post on ways of utilising Social Media during lockdown, we felt we could expand further on these tips by giving you some of the best times to post on Facebook, Twitter and LinkedIn, for the best results. Have a look at our infographic for details. More info

Engagement rate is a fundamental metric used in social media marketing, to measure the performance of a piece of content on a social media platform such as Instagram & Facebook. Engagement rates are often used by social media marketers to define the success of a campaign, as well as social media influencers as evidence of their engaged audience. More info

Research indicates that consumers are now tired of the empty empathy messages from brands such as ‘We’re here for you’, that became an overarching mantra across the nation ‘in these uncertain times’, particularly so because a lot of them couldn’t help but do so while using it as a sales opportunity.

So how do you put your brand out there without sounding like a creep? More info

We’re slightly behind with this News post, as Google Fonts turned 10 back in March, but we are huge fans of this website and we felt a pandemic was a good excuse to be slightly delayed, so here it comes now!

To celebrate their anniversary, Google Fonts has launched a brand-new website and updated catalogue.

Alongside the colour scheme change to match accessibility standards, some of the new features include an easy feature to download font-families, as well as now supporting variable fonts, which will make faster websites.

Head to fonts.google.com to test it out.

After what seems like forever in lockdown, we can start to see light at the end of the tunnel.

At Austin Marketing, we are starting the process of returning back to work from our office, here in Addlestone. Our work has always been undertaken from there and working remotely has not stopped us from providing our clients with high-quality work and support in these strange times. The team is now excited to return and we want to make sure we do so in a safe way, whilst keeping everyone’s health & safety a priority. More info