The PANTONE® Colour Institute has been hard at work, identifying and forecasting the top seasonal colour trends. Choosing the colour of the year is far from a random selection, multiple factors are carefully considered, such as trend forecasts, colour psychology and colour consulting. More info
Corporate photography focuses on endorsing a company’s brand, product or service. It may sound pretty uninspiring, however, for most businesses it is essential, so it should not be overlooked!
The question is, is it worth hiring professionals for this? Why not just take them on your phone?
From packaging and signage, to your stationery, website and marketing materials, everything your business does is linked to your brand in the eyes of your customers. Even the way your employees dress and behave is part of your unique identity. Here are 5 tips to help you start or refresh your brand.
PPC (pay per click advertising) is an online search engine advertising model, in which advertisers will pay every time their advert gets a click. It is usually used in conjunction with SEO activity to help grow a greater online presence.
Nowadays, PPC advertising is considered crucial for many businesses’ digital marketing campaigns. However, when you can improve your search engine ranking through SEO for free, one might wonder whether investing in PPC advertising is worth it?
At Austin Marketing, we believe the benefits of PPC advertising cannot be underestimated.
We’ve stated a few reasons why you should invest in PPC, to help guide you on your PPC advertising journey… More info
Austin Marketing is happy to announce that we have now launched a completely new website for one of our long-standing clients, Niche Lifts.
Niche Lifts is a specialist platform lift supplier, who’s built up a reputation for providing expert advice and supplying the best lift solutions for each environment. Niche Lifts was established back in 2003 in Kent, and now supplies and installs lifts all across the UK. More info
New Name, Same Satisfaction
For the last six years, Austin Marketing has been working with Dyer & Butler, one of our infrastructure service companies, during which time we’ve produced a multi-page newsletter, twice a year, called Construction Matters. This newsletter focuses on providing updates on the latest activity, across all the UK regions and the different areas of expertise: Aviation, Rail, Highway & Other Infrastructures.
Most recently, the Construction Matters newsletter has been renamed Transport News, to better represent the position in the market the company has in the infrastructure sector.
Naturally, with this renaming came a rejig of the cover, which we’ve incorporated along with the newsletter’s standard layout so that it kept the same feel and it didn’t feel like a major gearshift. More info
Social Media (SM) is an established multi-platform way to connect brands and consumers, whether they’re old customers, new or potential.
You may be unsure of the value of social media for your company, and see it only as a source of frustration and an extra burden to produce fresh content continuously for these platforms. Concerns about putting pressure on an already stretched marketing team or the hard-cost of outsourcing SM strategy and implementation to an agency can make it difficult to justify internally why this investment should be made, and what the ROI will look like.
An SEO expert is someone trained to improve your visibility on search engines.
Search Engine Optimisation (SEO) has become crucial to those customers who want their website to generate sales. The objective of SEO is to continually optimise a website to make it appear in a high position in organic search results (if you want to learn more about how Google Search works, why not read our blog post on the subject?)
At Austin Marketing, we treat SEO seriously and with an individual approach to every client. Our SEO services focus on both on-page optimisation, such as the technical background of the site, site structure and content, and off-page factors such as links to your site from other websites and your local search presence.
Even though every site is unique from an SEO perspective, there are 4 steps that are an inseparable part of every SEO strategy:
Google search engine, with over 90% of the world’s search engine market share is the indisputable master tool to get you found on the results page. It compiles information from many different sources, including:
Sources: statcounter and ardorseo