KE-Group is a multinational company who supplies sheet metal and electro-mechanical products. They’ve been thriving since 1965 and providing stands for printers and photocopiers, trolleys and technical furniture. Since they have such a broad range of products, they had, until recently, been developing their online presence under a number of different domains.
We have just produced a new website consolidating all of KE-Group’s existing domains under one domain, as well as improving the site’s look and usability.
The advantages of consolidating domains
Branding
Although multiple domains for different sectors can have their advantages, from a branding standpoint, a single domain can ensure consistent branding and thus strengthen brand identity.
SEO
A single domain also has a better chance to rank well in Google, especially in light of recent algorithm updates. With multiple domains, content is scattered in various locations and can only earn ranking individually. With a single domain, all customers are directed to the same place which increases the popularity of the site and, in turn, improves ranking.
Sales Opportunities
There’s every chance that a customer, buying one product, might also see another product that is of interest to them. This highlights a sales opportunity which wouldn’t otherwise exist with multiple domains and can often result in a greater ROI.
Practicality
Saving the most obvious point for last, it’s simply easier to maintain one site than to divide your attention between several. There isn’t such a need to provide unique content and, when it comes to analytics, you can get a clearer picture of your online activities without switching between different accounts.
Since the new site went live, KE-Group’s online presence has been easier to manage and the planning of their online marketing strategy hasn’t been so laborious.
Web marketing isn’t just about creating eye-catching sites with great content. If you’re looking for ways to streamline your overall marketing strategy, call or email us and we’ll gladly discuss your options.