Are you posting seemingly good content regularly, but lack the engagement you expected from your audience? Social media algorithms are tough to keep up with but the marketing strategies around them can always be improved on and adjusted, to keep on top of the game.
Social media engagement covers the likes of follows and comments to shares and saves, all helping businesses to measure how well their content resonates with their audience. As social media platforms tend to favour interesting content, engagement continues to be an important aspect of reaching out to potential customers.
To boost your brand on social media, it’s important to first understand the components of an engaging post. Here are a few insights into improving your social media engagement:
To increase your social media engagement, a good starting point is to break the process into steps:
- Understanding the different parts of social media engagement and deciding on what aspects you want to focus on.
- Understanding your current engagement and audience.
- Setting out the short and long-term strategies you want to use to increase it. This could be anything from interacting more with your audience to defining visual guidelines for your posts.
Not sure what you need? Austin Marketing provide full Social Media Management, with bespoke strategies and an individual approach to every client. We keep track of performance metrics on a regular basis and adjust the strategy, where needed. Take a look at what we could do for your social media engagement.