Getting your marketing message right is the key to success. We have consistently focused on ensuring messages satisfy the search engines, by creating content that answers questions to help push you up the search engine results page. To achieve this, you need to research what is relevant to your potential customers and create quality content that shows well-described products and services, authority and trustworthiness.
1. Privacy-first personalised marketing – Stringent consumer data privacy regulations (GDPR) have charged marketers to get creative with less third-party data. Contextual, geo-located and zero-party data (provided intentionally by the consumer) become more imperative.
Apart from the larger businesses that Austin Marketing work with, we have an active range of SMEs within our customer portfolio. One great example of how we work with owner-driven local businesses is that of Surrey-based Deckmasters UK, who specialises in high-quality composite decking solutions and Thermalux outdoor saunas.
What actually determines a great User Experience?
Rewarding your content for a good experience, Google’s core ranking systems will look at an array of ‘signals’ to determine if the user has a great user experience.
The internet continues to develop at pace with websites becoming increasingly important for any business. Information is readily available at our fingertips. B2B and B2C behaviours are changing. Never before has it been so important to engage with and delight your website visitors by providing a meaningful and personal experience.
In the past B2B and B2C marketing were considered as very separate entities. How the two different audiences were approached was very different. It was clear. B2C focused on enjoyable and relatable content and B2B emphasised the reasons to invest in the product. However, the gap between the two is reducing. The B2B audience is evolving and becoming more sophisticated. As a result, the need for a positive customer experience is rising in importance for all businesses. More info
When we discuss a marketing strategy with our clients, one topic is high on the agenda – ‘the need to stay relevant’. No matter how successful your business is today, there is no room for complacency. If someone is searching for a product or service that you offer, they need to be able to find you. More info
We are a nation of tea drinkers and despite the rise in alternatives, most of us go to our favourite tea bag to make a lovely hot cup of tea. We know that making a delicious and rewarding drink needs an understanding of how to get the perfect result from infusing tea leaves. The majority of us are OK with a speedy tea bag brew, but can it ever be perfect? We think not and neither do tea aficionados. More info
Blogs should be an integral part of your marketing strategy, to keep you top of mind and show you as an authority in your field. When written alongside keyword analysis, blogs can also be used to support your SEO and improve your organic reach. Remember that search engines love expertise, authority and trust! More info