Austin Marketing initially worked with Deeter Electronics on the development of a marketing strategy to support the company’s business plan, with the aim of building upon its strengths as a reliable and flexible business within its marketplace. The company was looking to grow by refocusing its efforts on the explosion proof sensing and custom sensor market.

The research for the marketing strategy we undertook required extensive research of the marketplace and telephone interviews with Deeter customers. With this completed, we produced a marketing strategy document to enable Deeter to more effectively communicate with and to target customers. Recommendations included the development of Deeter’s branding and identity, alongside the creation of a more customer centric, user-friendly website with clear calls-to-action and content to enhance the company’s brand proposition and personality.

Austin Marketing now maintain and manage Deeter’s digital marketing activities, including SEO, social media and PPC.