Client: Hunter & Hyland
Sector: Manufacturing
Relationship: Full Service Agency
Located in Surrey, Hunter & Hyland is a bespoke drapery hardware specialist with a history spanning 126 years in the design and craft of unique curtain poles, tracks, finials and blinds.
“As a business, we have benefited also from increased activity and, as a result, our website traffic continues to grow, up 30% in the last six months alone. The number of enquiries from our website has increased by 40% in the same period. We have also seen that awareness of brand within our marketplace has become much stronger leading to more exposure and opportunities.
I would not hesitate to recommend Austin Marketing to others as I feel that the service we receive is both professional and personal and their design team produce fantastic results from a design brief.”
Sarah Moon, Sales Director
Branding & Identity
Hunter & Hyland sought a refreshed logo that continued to reflect their company’s long heritage, so Austin Marketing worked through a number of design stages to create the final logo, which incorporates Hunter & Hyland’s date of establishment and location, as well as a swatch of red - maintaining a connection between their previous logo.
Website and SEO
Following the refresh of the brand, the website underwent an extensive rebuild to provide visitors with more information about the wide breadth of bespoke products and design options available. The site endeavours to guide visitors through the process to help interior designers create unique window dressings, manufactured to their own design.
As an interior design orientated company operating within the commercial sector, showing in online searches which are predominantly consumer-focused is a challenge. However, by maintaining a balance between generally used highly competitive search phrases and product specific long-tale phrases, our ongoing SEO work on the website has resulted in noteworthy improvements in website performance.
The site has seen a growth of 30% in traffic and a 40% increase in website enquiries, culminating in significant sales growth seen at the end of 2017.
Exhibition Stand Design & Build
Austin Marketing undertook the design and management of the build, install and breakdown of Hunter & Hyland’s 2015, 2016 and 2017 Decorex International exhibition stand. We worked to ensure all of Hunter & Hyland’s expectations were met. The stand needed to display 30 curtain poles as well as a motorised bay pole window, so Austin Marketing proposed and discussed several stand designs with Hunter & Hyland to agree upon the final design.
Print Design & Fulfillment
We designed and produced Hunter & Hyland’s rebranded stationery, a Bespoke Curtain Pole Catalogue, a 2016/2017 Price List and a Slimline Modern Metal Brochure, as well as several postcards and flyers specifically designed for the exhibitions, showcasing their unique craft.
Photography
Austin Marketing has photographed well over 200 products for Hunter & Hyland, many of which have been highly reflective, requiring extreme care to avoid unwanted reflections. We have assembled and fixed completed pole sets to dummy walls in our studio to allow the fittings to hang as they would in a real environment.
- Logo Development & Branding
- Graphic Design
- Print Design & Fulfillment
- Exhibition Stand Design
- Exhibition Stand Build Management
- Photography
- SEO
- Web Design
- Marketing Support & Consultancy
