Objectives
After an initial review of the website looking for ways to improve the website SERPs, Austin Marketing recommended expanding and updating the website content. We carried out detailed keyword analysis, creating a portfolio of search terms and creating new content to optimise each page. We ensured that the foundation keywords were included within the website and produced creative and engaging content with clear call-to-actions, where possible.

Key word rich, relevant, interesting and engaging content within a site ensures a website is optimised for search engines making it easier for Google to identify and return a website in results for relevant searches.

After spending time, effort and funds ensuring prospective customers find a website, it’s vital to impress and stand out as well as provide relevant information and validation to help a customer along in their decision-making/buying process. Ultimately the objective is for the customer to interact with Jelly, generating a steady flow of leads for the sales teams.

The original website, although bright and friendly in terms of aesthetics, lacked content and did not clearly communicate the business proposition or the benefits to customers. Unfortunately the page structure wasn’t consistent and lack of consistency often lead to a poor user experience. We knew making changes would improve conversion rates.