Client: Sulzer
Sector: Manufacturing
Relationship: Full Service Agency
Services
- Marketing Strategy
- Graphic Design
- Web Design
- Web Development
- Copywriting
- Videography & Video Post-production
- Photography
- Print Production
- Exhibition Stand & Graphics
Customer overview
Sulzer is a Swiss-based global leading manufacturer and supplier of pumping solutions and mixing technology led application products. In 2016, Sulzer acquired PC Cox Ltd, a long-standing customer of Austin Marketing since 2010, and our relationship changed with this acquisition. We were appointed as one of three agencies, one in Switzerland, one in Germany and ourselves, supporting the global needs of Sulzer Mixpac, the division responsible for handheld industrial dispensers.
Our work
As PC Cox’s solus marketing agency, we undertook national market awareness research, product naming, multilingual website design, build, population and management. We assisted with brand management, newsletters, exhibition design, brochure and instruction manual production in seven languages, as well as photography, video and multimedia presentations. Working for Sulzer Mixpac, we are now responsible for the production of the company’s industrial dispenser brochures, photography, video and exhibition graphics.
YouTube
YouTube has become the place to go to find out how things work and how to use any of the array of products that we use on a daily basis. In 2011 we proposed, and subsequently produced and populated a consumer dedicated YouTube channel to showcase the ease of use and benefits associated with PC Cox sealant or adhesive applicators. With over 20 tutorial videos, the channel has been a great success and today, under the Sulzer Mixpac, we still maintain, shoot, edit and upload tutorial videos to the channel.
