Lester Controls

Client: Lester Controls
Sector: Manufacturing/Technology
Relationship: Full Service Agency

Services

  • Marketing Support & Consultancy
  • Graphic Design
  • Copywriting
  • Brochure & Catalogue Production
  • Advertisement Design & Copy
  • Editorial Copy
  • PR
  • Photography
  • Videography
  • Exhibition Graphics & Design
  • Event Management
  • Web Design
  • Full Website Management
  • SEO
  • Social Media
  • Email Marketing
  • Market Monitoring

Customer overview
Lester Controls is the largest independent lift and escalator control system manufacturer in the UK, providing lift controllers and ancillary equipment to all of the major lift companies. The company employs over 90 staff, has a turnover of £11.5m plus and operates from three UK locations. In 2014, Lester Controls acquired Sarum Electronics Ltd, a specialist building controls manufacturer.

Objectives
Austin Marketing has been working with Lester Controls since 2009 and has subsequently taken on the position of the company’s Marketing Agency. We often communicate directly with Lester Controls customers to discuss project success and quality delivery, with the objective of enhancing customer relationships.

Our work
For the next show in 2013, we also provided all new marketing collateral, including a new catalogue, company video and all of the graphics for the bespoke exhibition stand. Our involvement increased in 2016, and we undertook the design, commissioned a stand builder and managed the set-up and breakdown of a bespoke self-build stand. We also produced a new video presentation that included bespoke animations and, again, a wide range of exhibition collateral, including a new catalogue.

Stuart Davidson, Commercial Director

“In all cases Austin Marketing contribute and advise on putting Lester Controls on the map and are very proactive in that area, which helps immensely. They have a very good understanding of our business and market.”